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Marina Shifrin’s “I Quit” video hits a nerve and makes her a YouTube star overnight

Courtesy: YouTube
Courtesy: YouTube

Marina Shifrin is a video producer. A few days ago she turned the camera on herself and decided to send a message to her boss in a video she posted on YouTube. I QUIT!

As I write this blog she is close to 10 million views on YouTube.  And from many of the comments on YouTube and on her blog—she hit a nerve.  People don’t feel appreciated or inspired at work.

Marina set out to be a journalist six years ago when she graduated from the University of Missouri which has a great journalism program.  But after 6 years–she’s done.  She talks about it in her blog. 

Marina quit her job at an animation company in Taiwan where she was producing news videos. On her own video she posted “For almost two years I’ve sacrificed my relationships, time and energy for this job.”


What do you think? Would you quit in a video?

Marina pointed out in her video  “And my boss only cares about the quantity and how many views each video gets.”

Well her former boss was not going to let Marina get all the attention.  A few days after she posted her “I Quit” video he posted his own video response.

By the looks of likes, dislikes and comments; most people like what Marina has done, but her former boss isn’t getting much love.

I’ve already heard talk show hosts, journalists, and people on Facebook say Marina’s video is going to hurt her.   Come on–we’ve all felt like her at least once in our careers.

I’m going to be more positive.

I think a good news boss out there is going to see this woman for her creativity and courage, and hire her.  I hope Marina will find a new job where she can write from her heart and stay in the field of journalism.

Marina,  journalism is like a marriage. Sometimes you have to get a divorce to find the right soulmate.  Good luck!




Journalism is my life. I've been a reporter for 36 years. My office is the world. During my career I have been honored with 50 journalism awards and nominations. I'm also an Emmy-nominated TV commentator. I'm currently the VP of Programs for SPJ Fort Worth Chapter. I'm also the former VP of Online for the National Association of Hispanic Journalists.

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