Everyday someone on Facebook asks me to “like” their Facebook Like page, but the biggest mistake they make is they never tell me why.
Right now there are 672 requests waiting on my Facebook to be “liked.” They are businesses, reporters, nonprofit organizations, different causes, but not one person who invited me over –told me why I should “like” the page.
What’s in it for me if I “like” the page? A simple reason can help me make a decision.
And once I “like” your page, you need to make sure it’s a two-way conversation. Social media is not just about what you post, but what your followers post on your page is also important. Many people with “like” pages make the mistake of not engaging with their followers.
COMMUNICATE WITH YOUR FOLLOWERS
If a follower posts a comment on your “like” page, you should respond with at least a thank you for the contribution. A reaction is a good thing. If a follower stops by your “like” page and asks a question–they deserve a response from you. Remember they took the time to come to your page.
With millions of people on the web and a billion on Facebook, you have a lot of competition. Here are my tips on getting people to get through that first step–to “like”your page, and to get followers to stay with you.
- When you send a request, give the person a real reason to like your page? For example: “Rebecca I hope you like my page, because I think as a reporter you’ll find some good ideas for stories.”
- Find people to “like” your page who have something in common with you, the product or service you are pitching. Let’s say you make organic cosmetics. Obviously you want women to know about your product. Maybe you run a motorcycle shop. Find people who love motorcycles or love road trips on motorcycles. Find a personal connection because those followers will stay loyal and will stay with you.
- Don’t make your “like” page just about “YOU.” It’s not about you. People especially strangers don’t care how many products you sell. They don’t care to hear every day “Watch my story at 6pm.” And they definitely don’t want to feel like you’re using them to make money. No one likes to feel used. Make it about them. What’s in it for them? How will your “like” page empower them and better their lives.
So the next time you’re going to ask someone to “like” your page, think about it and tell them why they should join you on Facebook. Give them a reason to connect. FYI, I don’t have a Facebook like page, but that doesn’t mean I won’t have one in the future.