Blog Archives

Stop using term ‘White Hispanic’ we come in different shades, enough said

Let’s stop the use of the term “White Hispanic” especially if you are a journalist.  We as Hispanics do not use that label. We come in different shades but that’s about it.

On the day of the deadly shooting in Fort Lauderdale, Tariq Nasheed went on Twitter and used the term “White Hispanic” to describe the suspect. The self-proclaimed “Anti-racism strategist” tweeted:

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Yes, I heard the term used during the George Zimmerman case, but again that does not make the term acceptable including in news report or social media posts.

People on Twitter slapped Nasheed with harsh criticism for using that term. He found no problem using “White Hispanic” because the government uses it.

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Nasheed has yet to respond to my tweets. I’m waiting.

Take it from me, as a person who has been a Hispanic for more than 50 years. We don’t use that term and we don’t divide our people. And as veteran journalist, we know better as reporters not to use government terms when telling a story.

Learn from Tariq Nasheed’s mistake.

Hispanics are Hispanics.

Who is using what social media in 2016

Social media is part of our lives and for many of us it is part of lives at work. Can you afford not to be on social media?

These 2016 infographics by Global Media Insight  give you an update on who is using what, which platform rules, and how males and females have their favorites. It is smart to be on one or many social media platforms if you run your own business, operate a nonprofit or want to build your personal brand and reputation. Check out these statistics.

FACEBOOK

2016_facebook

TWITTER

2016_twitter

INSTAGRAM

2016_instagram

YOUTUBE

2016_youtube

LINKEDIN

2016_linkedin

GOOGLE+

2016_googleplus

 

Now after looking at all the people using social media can you afford not to be on one or all of these platforms?

Visit globalmediainsight.com for more information on other social media networks.

 

What was Yelp thinking? Slams former employee on Twitter

 

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When I teach social media I remind clients:

  1. Think before you tweet.
  2. A negative post will have ramifications.
  3. One tweet can make you or break you.
  4. Never get into a war of words. Someone will always lose.

Now let’s talk about Yelp, the company that lets people give their opinions on everything from bars to restaurants.

A former employee, Jaymee Senigaglia criticized Yelp because she said the company fired her after she asked for a 3-day unpaid leave to care for her boyfriend who was recovering from a serious biking accident.  In her blog “Yelp Fired A Single Mother Today: Me” Senigaglia talked about the challenges she faced at Yelp as a single mother.

Yelp prides itself on posting the opinions of people who have visited spas and coffee shops. But the company didn’t care much for Senigaglia’s opinion on her blog that went viral. Yelp fought back with a tweet that definitely broke (in my opinion) many Human Resource rules and can probably get them in legal problems.

 

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OK we don’t know all the details on why Yelp terminated Senigaglia.  I would think they can’t talk about it because its a Human Resource issue.  But what was Yelp thinking when it posted the tweet giving many details of Senigaglia’s work record at the company?

I am shocked this tweet was approved by HR. I am hoping someone on Yelp’s social media team tried to stop the madness and went up the food chain and said  “Hey CEO Jeremy Stoppelman do you really want us to post this? It’s very unprofessional. We need to take the high road.”

 

A BUSINESS HAS MORE TO LOSE WHEN IT GETS NASTY ON TWITTER

People on Twitter are not the type to sit back and take it or watch someone like a single mother out of a job get trampled. Yelp hurt its image and business when it decided to get even with Senigaglia. Here are only a few of the tweets in response.

 

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ONE VIDEO STATEMENT CAN MAKE THIS RIGHT

If I was on Yelp’s media relations team I would have the CEO address this issue in a short video right away. It’s never too late to apologize to Senigaglia. I’m not saying apologize for firing her, but apologize for putting her private business out in the Twitter world. That tweet could hurt her future job prospects which means future earnings, and you know this single mom needs a paycheck to raise her child.

Something is going on at Yelp, because this is the second employee who has made her misery public about working at the company. In mid-February,  Talia Jane another Yelp employee also harshly criticized the company in her blog “An Open Letter to My CEO.” That blog went viral too and within hours Yelp fired Talia Jane.

Yelp has chosen not to respond to those who have criticized the company on Twitter. A big no-no in social media. That’s like saying “We’re not listening and we don’t care.” But Yelp should care because each person on Twitter has followers they can influence. And if they are encouraged not to support Yelp those numbers add up. Today no company can afford to lose business.

Here’s hoping Yelp makes this right.

 

 

 

 

 

 

 

 

The Philadelphia Inquirer’s City Editor shows no compassion on Twitter for laid off workers

My topic today is Nancy Phillips. I don’t like calling out journalists, but in this case I have to. Phillips ranks high on my “Shame on You” list.

Recently 46 journalists lost their jobs at The Daily News, Philly.com and The Inquirer. The massive layoffs were a move by the Philadelphia Media Network to save money and merge all platforms into one newsroom.

No one likes seeing anyone lose a job. I feel for the 46 journalists who are out of work and that includes my friend, Regina Medina. She’s one of the best investigative reporters in the country.

But what really got under my skin was a tweet by The Philadelphia Inquirer’s City Editor Nancy Phillips.  Just days after the massive layoffs, Phillips bragged about a fancy meal on her Twitter page. Where was her compassion for the journalists out of work wondering how they were going to pay for their next meal?

 

 

I hope management at the Media Network does something about Phillip’s callous statement. She should apologize on Twitter to those she has hurt with her tweet.  Yes this hurts!

 

Now is the time to show compassion for those who lost their jobs, and figure out a way to help them get work. Nancy Phillips you’re lucky you have a job, but we now know you’re a manager who has no compassion for your fellow journalists.  Shame on you!

 

 

#HonorThem: Share a photo of those who you are honoring this #MemorialDay weekend

Who will you be honoring this Memorial Day?  The U.S. Department of Defense has a great idea.

Share it on Twitter. #MemorialDay #HonorThem

Cedar Hill Police ‘Live in your Moment’ video spoofs Matthew McConaughey’s Lincoln commercial

Photo Courtesy: Screenshot

Police departments in North Texas are showing the world they do have a sense of humor.

My last blog was about the Arlington Police Department having fun on Twitter and Facebook with the snowfall in the Dallas/Fort Worth area. They questioned Disney’s Queen Elsa.

Now the Cedar Hill Police Department has posted their “Live in your moment” video featuring Sgt. Larry Wise.  It’s the department’s spoof of Matthew McConaughey’s Lincoln commercial.

Creative, funny, and worth a watch.

 

Thanks Sgt. Wise for the laugh! I can’t wait to hear what McConaughey thinks about the spoof.

 

 

Let me know what you think of the video.

Rebecca Aguilar

Vine App great for video storytellers

Yay! The Vine app finally came out for the Android, and I signed up right away. You can tell a quick story on video with the 6 second looping video application.

Here is one of my first Vine videos. Since you only get 6 seconds for the video, you have to make every shot count.

 
Vine: The making of a pretzel

I think this is a great tool to use when you’re on an assignment. Get some quick shots and send your Vine out on Twitter to promote your story that you’ll later have in the newspaper, on television, online or even the radio.

Whether it’s a feature or hard news story, Vine will come in handy for all storytellers. But to produce a good video from beginning to end, practice, practice, practice. Learn how to use the 6 seconds to tell a story.  Yes, it can be done.

Life after the F-Bomb, not bad for fired news anchor A.J. Clemente

Photo Courtesy: Twitter

By now you’ve’ heard about A.J. Clemente or seen the video when he drops the F-bomb and s-bomb at the start of his news show.  A.J. was quickly fired by his North Dakota station on his first day as a news anchor.

The first time I saw the video, I felt for sorry for him.  But thanks to social media–there is a positive for this rookie in the news business.

His video has gone viral and A.J. is now a web star.  He’s living his “15 minutes of fame.”

Tuesday night he was part of Jimmy Fallon’s Monologue. (2:46 into video).  David Letterman also mentioned him.  He’s the top search name on Google, and A.J. continues to gain more and more followers on Twitter.

Wednesday, A.J. made pit stops at The Today Show, Kelly and Michael Live, and Inside Edition.

 

 

THE STORY BEHIND THAT TERRIBLE START

On the Today Show, A.J. was humble, apologetic and explained why those words slipped out of his mouth.  He says he had no idea he was on the air. He had no IFB (ear piece), no stage manager giving him time cues, and he was frustrated because he couldn’t pronounce a name right. When the red light on the studio camera lit up, A.J. was still looking down at his script. Here’s more from the Today show:

F-bomb anchor: Watching viral clip ’was gut-wrenching’.

 

There is life after a bad experience. Hopefully after all the attention dies down, A.J. will be offered another job. He can report, shoot and edit and of course…anchor.

 

 

Boston Marathon Explosions Covered with Twitter

I happened to be home when the two explosions happened at the Boston Marathon. I couldn’t just sit there and watch. I started “live” tweeting, because I knew many people were at work and probably not near a television to hear the latest.

Here’s a recap.

[View the story “Boston Marathon Explosion” on Storify]