Brand U

“IT’S NOT WHAT YOU KNOW, BUT WHO KNOWS YOU”

After 35 years in the business, many have asked me how I’ve been able to succeed in journalism.   Three things are important:

  • Never stop learning how to become a better  journalist, don’t get stuck in the now, but stay ahead of the game.
  • Network 24/7, and that means face-to-face and in the virtual world.
  • Keep tabs on “you”–what is being written and said about “you.” You actually have control of “you”.

HAVE  YOU BEEN NOTICED?

  • Who is talking about you today? What are they saying?
  • Do a search on your name once a month: Google, Bing and Yahoo.
  • If you’re not there–you have fallen under the radar. It’s not good to be “out of sight, out of mind.”

BRAND YOU ON THE WEB

Domain Name: 

  • Buy your domain name. Your “url.”  Use your name, because people usually do not remember nicknames or gimmicky names.
  • Even if you don’t use it, at least you own it. (example)
  • Buy the .com.  Most people search .com over any other .org, .net and so on.
  • If your name is taken, use the next best thing: msrebeccaaguilar, therebeccaaguilar, rebeccaaguilarreporter.

Facebook and Twitter

  • Set up your accounts under your name.  Again you’re a public person; people remember names not gimmicks or quirky names.
  • Use these social networks to engage with your fans, followers, readers, viewers etc.  The more they know about you, the more they will look out for your work. (Facebook example)
  • Twitter–put as much about yourself in the profile.  Words you use there will come up in searches on Twitter. 
  • Start a group on Facebook–It’s a good way to connect with people who have something in common with you and good for you for sources and jobs. (Wise Latinas Linked)

LinkedIn

  • Don’t ignore this social media; it connects you with professionals from all walks of life.
  • Profile should reveal job titles and accomplishments. ( Example)
  • Join or start a group: Good for stories, sources and future job opportunities.

Wikipedia

  • Open your own page on Wikipedia and fill it with your information and sources.  Again controlling your reputation.  (Example)
  • Wikipedia is an open source and anyone can contribute, but if you open your page—Wiki will listen to you if facts are wrong.
  • Check it once a month to see if any details were added.

Blogger and WordPress

  • Open pages on both platforms under your name.  You don’t have to use them right away, but at least own them.
  • Use them to set up your website for free.  (Example)
  • Use one to blog to show your writing skills. >>The News Treadmill
  • Remember what every you put on the web can pop up on a “Google” search or any other search.

Vimeo and YouTube Channels

  • Vimeo: Use it for more professional videos, because (in my opinion) the quality is better. (Example)
  • Youtube:  More fun videos, but you can put profession work here too.  (Example)
  • Search these two sites for any videos posted of you.

Is my name taken?

Quick way to find out if your name has been taken is to visit nameck.com

Other important sites:

  • Tumbler
  • Reddit
  • StumbleUpon
  • Delicious
  • Instagram
  • Pinterest
  • Skype
  • Digg
  • Google+

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: